Implementation

Under Michigan's Amber Alert program established in 2001, broadcast radio and television stations receive notices via fax directly from the Michigan State Police. Stations air the information on the notice as often as possible. Additionally, stations include it in their newscasts and continue to cover the alert in your news for the next forty hours.

Amber Alert is a voluntary program. Because each station is different, stations comply to their best ability, within their format, to handle the Amber Alert notice according to suggested airing instructions.

Statistics show that the sooner the information gets on the air, the greater the chance that the child will be returned.
The Amber Alert system is designed to help disseminate information quickly which will lead to the recovery of an abducted child.

Stations receive the Amber Alert from the Michigan State Police. The State Police receive notice from local law enforcement agencies when these agencies are investigating an abduction. Only the State Police have the authority to issue an alert, and the State Police have a strict guideline of criteria that must be met in order for an Amber alert to be activated. Once it is decided to activate an alert, the State Police also determine which regions of the state should be activated.